The weather is heating up and for many frozen dessert companies, this is the biggest time of the year. But that doesn’t mean businesses are satisfied with current sales. Owners are constantly looking to grow and make these warm months count. That is why we’ve come up with three ideas to help you market your brand, get your name out there, and have more people lined up this Summer for the delicious ice cream you have available.
Continuing reading for three great ice cream shop marketing tips that surely will help your business grow:
While offering something for free doesn’t exactly sound like it would increase sales. The truth is free samples can help lure new customers or help past ones try something new. Customers will remember these moments and be more likely to give their business to a shop that gave back to them.
Custom Cups and Supplies
What represents you brand more than a logo? It represents who you are and should be proudly presented on ice cream cups, bags, boxes, t-shirts, and anything else you can put it on. Research has shown that customers remember your business when they see your logo, even if it doesn’t have your business name. Also when a customer leaves your shop with a branded ice cream cup, they are essentially marketing your business for you. That’s a big win-win in our book.
Free advertising is a great way to make your brand known. You might have a Facebook or Twitter page but are you updating it? If a customer visits your page only to see you haven’t posted something in a month, they might wonder if you’re even in business. Social media helps keep you in the mind of customers and remind them to visit you. You can also do paid advertising to reach new customers in your area.
It’s time to kick up your marketing strategy and there is no better time to start than now. We know you want your ice cream shop to be the place to be, and choice for for locals and tourists alike.